H&M Admits To Using Computer-Generated Models
Popular clothing store H&M has admitted that they use a computer generated body to display clothing on its website.
Photos show the body in the same pose, but with different models’ heads or skin tones.
KTLA reports that H&M says it used the fake body to draw attention to the clothing, not to draw attention to the models.
The practice was first reported by Jezebel, which translated a Swedish article where H&M press officer Hacan Andersson defended the practice.
“It’s not about ideals or to show off a perfect body, we are doing this to show off the garments,” Andersson said in the article.
H&M opened a store on the Country Club Plaza in November.