H&M Admits To Using Computer-Generated Models

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H&M Models

Popular clothing store H&M has admitted that they use a computer generated body to display clothing on its website.

Photos show the body in the same pose, but with different models’ heads or skin tones.

KTLA reports that H&M says it used the fake body to draw attention to the clothing, not to draw attention to the models.

The practice was first reported by Jezebel, which translated a Swedish article where H&M press officer Hacan Andersson defended the practice.

“It’s not about ideals or to show off a perfect body, we are doing this to show off the garments,” Andersson said in the article.

H&M opened a store on the Country Club Plaza in November.

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