Survey: Facebook Staggeringly Popular, but Few People Trust It

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NEW YORK — Nearly half of all Americans think that Facebook is just a passing fad, and that the anticipated $100 billion asking price for the social network is too high, according to a new poll this week.

According to the Associated Press-CNBC poll, 50 percent of those surveyed say that Facebook is overvalued, while 51 percent say that interest in Facebook will fade in the long run.

The social network giant is preparing for what analysts say will be one of the biggest internet IPO’s in history later this week – one that could value the company at over $100 billion, or more than Disney, Ford or Kraft Foods.

Facebook has over 900 million users around the globe.

In the survey, the company tended to do better with younger adults than older adults, with an overwhelming 81 percent of people 18-35 using the social network, compared with roughly two-thirds of Gen-X’ers, and half of all Baby Boomers. Conversely, only 21 percent of adults born before 1945 have a Facebook account.

The company did not do well in the survey on the subject of privacy. Three out of every five Facebook users say that they have no faith that the company will protect their personal information. Only 13 percent of those surveyed say that they trust Facebook to guard their privacy, and only 12 percent of those surveyed said that they feel safe making purchases through the site.

In addition, 57 percent of those surveyed said that they never click on ads on Facebook, while another 25 percent say that they rarely do. Facebook generates its revenue through advertising.

The Associated Press-CNBC Poll was conducted May 3-7, 2012 by GfK Roper Public Affairs and Corporate Communications. It involved landline and cell phone interviews with 1,004 adults nationwide and has a margin of sampling error of plus or minus 3.9 percentage points.

Click here for complete poll results.

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