Makeup-wearing Men Explain Why They Don Lipstick and Mascara

While America has its fair share of metro sexual men, South Korea has the most makeup-wearing men in the world.

Over the last 10 years the number of South Korean men who wear makeup has steadily increased.

“Having a clean, neat face makes you look sophisticated and creates an image that you can handle yourself well,” said 28-year-old Cho Won-hyuk. “Your appearance matters, so when I wear makeup on special occasions, it makes me more confident.”

South Korea is now the largest market for men`s skincare in the world. In 2011, men in South Korea spent $495.5 million on skincare products alone.

The reason for men to don a little mascara? Fierce competition for jobs, advancement and romance. A growing number of South Korean woman prefer, even expect their men to pamper their skin.

Korean Air even holds annual male makeup classes for its staff.

Read more here.

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