KANSAS CITY, Mo. -- Do women micro-manage housework so much that it discourages men from participating?
That's one theory.....
In a recent survey, 42% of women said they don't trust their men to get things clean to their standards.
So, companies like Proctor and Gamble introduced products like Tide pods, which are supposed to address women's fears about leaving the laundry-- and the difficult measuring and pouring-- to men.
In the recession, with more men underemployed, marketers are targeting their ads and products to them. P&G launched a commercial, the first int he brand's 66 year history, in which a stay-at-home dad brags about the exceptional-looking laundry he did.
Studies show that men now do an average of almost 1/3 of the housework.
And.... to address Mark Alford's final comment in the video above from Monday morning, we give you this adult content.