Stores Generate Business and Excitement with Flash Sales
KANSAS CITY, Mo. — Still crossing names off your Christmas list? If you’re looking for a particular item, a flash sale could be your best bet to getting a deal on what you want. With only 13 shopping days until Christmas retailers are offering more flash sales than ever.
“It’s that feeling of saving money that every woman loves,” said Nikole Hudson from Amelia’s- a boutique at Briarcliff Village in Kansas City, Missouri.
She says customers are all about the bottom line nowadays.
“I definitely think the economy has changed the market, the customers definitely want a good sale I’m the same way I want to feel like I’m getting the most for my money as I possibly can,” she said.
To draw in customers –Amelia’s like thousands of other stores across the country– is offering flash sales. A flash sale is a limited time deal on a particular item at a particular time. A flash sale can last minutes, hours or a couple days.
“Consumers love to get a deal the thrill of the hunt is part of what women love and that’s what spurs so much of our economy,” said Jeff Fromm with Barkley, a Kansas City, Missouri advertising agency. Fromm says with customers plugged in it’s easier and faster than ever for businesses to get their attention.
“You have an ever connected consumer –in terms of their adoption of technology tools which enable retailers to connect with them and offer deals that only offer for a really short period of time,” Fromm told Fox 4.
But, not all businesses say flash sales are for them. Mary Carol Garrity owns Nell Hill at Briarcliff Village. She says not everyone wants to rush to get a deal.
“I think the customer is more savvy than they’ve ever been,” she said. “I think we just need to make it worthwhile for them to get into the car to drive to here or Atchison.”
Garrity says quality, service and making it right is what keeps her clients coming back, “I think some stores like the big box stores are geared toward that to sales, but we consider ourselves we’re a small business we’re a specialty store so we’re more geared to product,” she said.
Every dollar counts and this Christmas businesses nationally and locally are banking on yours.