Critics: Volkswagen Super Bowl Ad is ‘Racist’

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.
vw super bowl ad

KANSAS CITY, Mo. — Well, this didn’t take long. A Super Bowl ad from Volkswagen is creating quite the buzz online — with one person going as far as saying, “It’s like blackface with voices.”

The 60-second TV spot was unveiled on Monday, almost a full week before the big game.

In it, it shows a white man who is apparently so happy he owns one of the German cars that he speaks with a Jamaican accent.

Critics argue, that’s racist — insinuating everyone in the Caribbean is laid-back and don’t have stress.

‘It’s just saying, ”Black people are happy,”’ complained Barbara Lippert, editor-at-large of Mediapost.com, on the Today show, Daily Mail reported.

Volkswagen has already responded, saying we’ve “done our homework” and consulted with 100 Jamaicans. There was even a dialect coach on set, the paper reported.

What do you think? Watch the clip and leave a comment below.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s