Critics: Volkswagen Super Bowl Ad is ‘Racist’

vw super bowl ad

KANSAS CITY, Mo. — Well, this didn’t take long. A Super Bowl ad from Volkswagen is creating quite the buzz online — with one person going as far as saying, “It’s like blackface with voices.”

The 60-second TV spot was unveiled on Monday, almost a full week before the big game.

In it, it shows a white man who is apparently so happy he owns one of the German cars that he speaks with a Jamaican accent.

Critics argue, that’s racist — insinuating everyone in the Caribbean is laid-back and don’t have stress.

‘It’s just saying, ”Black people are happy,”’ complained Barbara Lippert, editor-at-large of, on the Today show, Daily Mail reported.

Volkswagen has already responded, saying we’ve “done our homework” and consulted with 100 Jamaicans. There was even a dialect coach on set, the paper reported.

What do you think? Watch the clip and leave a comment below.

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