Royals add curve ball to ticket prices

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KANSAS CITY, Mo. — Ticket brokers sell based on supply and demand. Now the Kansas City Royals will too.

Dynamic Pricing is the name of the new ticket structure and it only affect single game ticket sales. If you buy your tickets today for a home game in June against the Yankees, you’re likely to pay less than if you wait till the week before game. Of course, if it’s a weekday game against a team that’s struggling, than the single game price could also go down.

The Royals will be using computer software to determine demand, which could change the game prices on a weekly basis.

“Could be the day of the week, the opponent, and even who’s pitching. I mean if you have Verlander coming in on a Friday night with Detroit pitching and the real true baseball fan wants to see great pitching match, they’re going to come to that game,” said Steve Shiffman, senior director of tickets sales for the Royals.

The Royals say they’re just doing what ticket brokers have been doing for years to determine market demand.

But the team adds, prices won’t fluctuate a lot. A dollar or two in most cases, ten dollars at the most if it’s a New York Yankees or St. Louis Cardinals game.

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