Troost Avenue Community Improvement District unveils new logo in an effort to better street’s image

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KANSAS CITY, Mo. -- A Kansas City street is getting a new look.

The Troost Avenue Community Improvement District unveiled a new multi-colored tulip logo Friday that represents all the flowers that will be planted along the corridor.

The crowd at the Cleaver YMCA was excited to see the design, which will soon be seen on banners, clothing and other promotional materials.

The Community Improvement District, which was formed in 2013, serves Troost Avenue from 46th to 75th streets.

The district's president agrees the street has a bad rap, but says it shouldn't. He said he hopes the new logo helps others see the street in a positive light.