European tech companies look for a slice of giant Chinese market

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China produces nearly every gadget you can think of, but that's not stopping European brands from selling to consumers there.

China plays host to about three dozen electronics trade shows every year but now there is new and unique event called CE China. Instead of focusing on exports, this show is all about imports. Big European brands want to sell their luxury household goods to the Chinese marketplace.

The event is put on by Berlin based trade group IFA. They brought tech reporter Rich DeMuro out to China to experience the first show, which was held in Shenzhen.

Apple sold 12.5 billion dollars worth of products in China in the first quarter of 2016, compared to 11.5 billion in Europe and 19 billion in the Americas.