INDEPENDENCE, Mo. — Missouri hockey fans, unite! The Missouri Mavericks will be working with their puck-handling brothers across the state, the St. Louis Blues this year.
The two Show Me State hockey organizations reached an agreement on Tuesday for the 2016-17 season. The Mavericks and the Blues are working on a number of promotional efforts for a Blues preseason game to be played against the Washington Capitals at the Spring Center on Oct. 5.
“This working agreement with the St. Louis Blues is an opportunity for the Missouri Mavericks organization to further engage hockey fans throughout Missouri and Kansas. The Blues have a significant fan base in the Kansas City area and they will play a preseason NHL game at the Sprint Center on October 5th. As organizations we are like-minded on growing youth hockey throughout the region and looking to grow cross-promotional opportunities for both organizations,” Mavericks Owner Lamar Hunt Jr. said in a statement on the Mavericks website.
“Under this working agreement we have the ability to collaborate with the Blues across multiple levels. It’s also exciting for our organization and our fans to add another NHL team to our brand,” Mavericks General Manager Brent Thiessen said.
While the two clubs strengthen their regional ties, the New York Islanders remain the Mavericks’ primary NHL affiliate.
“The New York Islanders remain our primary NHL affiliate and the Missouri Mavericks owe a lot of last year’s success on the ice to this relationship. For that we are very grateful. Our primary focus, as a development league and team, is to further the growth of the New York Islanders’ prospects they assign us and work with them on a daily basis to achieve that goal,” Thiessen added.
As the NHL season draws nearer, the Blues will begin cuts to secure their final roster. They have in the past sent players down to their American Hockey League affiliate in Chicago. The new collaboration will allow the Blues to send players to the Mavericks, who play in the East Coast Hockey League.
The agreement and also includes options for marketing opportunities for both franchises.
“The St. Louis Blues are excited to begin a new partnership with the Missouri Mavericks, extending our reach to hockey fans across the great state of Missouri,” Blues CEO and President of Business Operations, Chris Zimmerman said. “Importantly, we look forward to contributing to the work Lamar Hunt Jr. and his team are implementing to grow the game of hockey in the Kansas City region.”