Billy Bush will not appear on the “Today” show on Monday, a network spokeswoman said Sunday night.
The sudden reversal came amid a chorus of calls for disciplinary action against Bush over his vulgar 2005 conversation with Donald Trump that was caught on tape.
Until Sunday afternoon, NBC sources said Bush would be in his usual co-host chair on Monday morning. The sources said Bush would reiterate the apology he made Friday shortly after the videotape was revealed.
The conversation between Bush and Trump has rocked the presidential race, caused some Republican leaders to retract their endorsements of Trump, and raised questions about his fitness for office.
When the tape was released, it immediately raised questions about the future of Bush, who is a cousin of both former President George W. Bush and 2016 Trump opponent Jeb Bush.
At the time the video was captured, he was a co-host of NBC’s entertainment show “Access Hollywood.”
He has been a key player on the “Today” show, the profit engine of NBC News. Some observers believe he was being groomed to take over for Matt Lauer someday.
“He’s very well aware how bad this is,” said a person who has been speaking with him.
Bush issued a forthright apology statement on Friday, but it did not quiet the calls for action by NBC. There is an online petition circulating, and there are hundreds of outraged comments on the “Today” show’s social media pages.
On top of that, as Anthony Quintano — who formerly ran the “Today” show’s social media efforts — pointed out on Friday, “a majority of the ‘Today’ show production staff is female.” It “won’t go over well internally to keep Billy Bush around,” Quintano said in a tweet.
But the “Today” show has made a multi-million-dollar bet on Bush, recently relocating him from Los Angeles to New York and making him a co-host of the 9 a.m. hour of “Today.”
The 9 a.m. hour is heavy with lifestyle fare, with less political news than the earlier hours. Still, it is a product of NBC News, so the news division has ethical considerations to make about Bush’s role in the tape — and in ongoing coverage of the election.
Decisions about releasing the “Access Hollywood” tape reached to the highest level of NBCUniversal, to the office of CEO Steve Burke, the Wall Street Journal reported on Sunday.
An NBC source confirmed Burke’s involvement and reiterated that the network was preparing to broadcast a report about the tape when it was leaked to the Washington Post on Friday.
Adding a slightly bizarre element to the story, the New York Times reported Sunday that the outgoing voicemail message on Bush’s extension at NBC says, “You’ve reached Billy Bush’s office, he’s busy making America great again, please leave a message.” The voice is apparently not his.