Why Do Girls Get Stuck with Pink?

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As a mother of two daughters, I was naturally amused by the “Riley on Marketing” video making its way around the world thanks to YouTube. In the mid-and late 90s, when my now-teenage daughters were little, I sometimes shopped for them in the boys’ department because I liked them in primary colors.  Their skin glowed and they looked good in bright colors. Plus, we could talk about red and green and blue and how mixing red and blue made purple and mixing blue and yellow made green. We talked about green meaning “go” and red meaning “stop”.

Pink, though, wasn’t much of a learning tool. I couldn’t carry on a “pink” conversation for very long.

These days, I love pink. I love wearing it; I love Pink, the musician, and of course, there’s Victoria’s Secret’s Pink line.

You have to hand it to Riley, though, when she asks, “Why do girls have to buy all the pink stuff?”

She’s a sharp and insightful girl, especially when she declares, “Girls want super heroes, too!”

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