KANSAS CITY, Mo. -- Mega weight loss company Weight Watchers, which has long been a favorite among women trying to lose weight, hopes its advertising campaign starring basketball legend Charles Barkley will help them sign-up more men to join the program.
"We want people to see that Weight Watchers is not just for women," says Jennifer Schlozman, a Weight Watchers adviser. "Weight Watchers is for both genders. By having that big celebrity, by having someone who's had the same struggles as women we really want to encourage men to make the same changes."
Dave Wilmhorst, a Weight Watcher dieter has lost 71 lbs since he started and although he admits he was skeptical at first, he is now a convert.
"You just have to know that it's not something that's just for women," Wilmhorst said. "Weight Watchers had that stereotypical feel and now men can have success."
Wilmhorst now weighs 173 lbs and says he feels better and sleeps better.
American Idol runner-up and Weight Watchers spokeswoman Jennifer Hudson has inspired many women with her new figure that she says she achieved by following the program.
Weight Watchers says many men are skeptical about the program at first but says more men are now enjoying the Weight Watchers challenge, joining the effort to change their lives.