Cheap Razors for Guys (With a Viral Video)
KANSAS CITY, Mo. — A new Internet startup says it’s tackled a problem many guys face on a daily basis: the search for a new, quality razor blade. It’s getting media attention thanks to a new viral video commercial.
Disclaimer: Funny video with one or two expletives. Viewer discretion advised.
The Dollar Shave Club‘s commercial on YouTube is, appropriately enough, titled “Our Blades Are (expletive) Great”.
The company’s concept: for $1/month, the company will send you 3 fresh razor blade cartridges. (The handle is included with your first purchase, and doesn’t include $2/month shipping and handling.) For $6/month (with free shipping), they company upgrades customers to a 4-blade razor; for $9/month, a 6-blade razor. In a jab at companies that hire sports stars to advertise their razors, the company says in its video that out of every $20.00 spent on razor blades, “$19 goes to Roger Federer.”
Behind the scenes, the startup tells Time Magazine its hoping that social media will help take the place of traditional advertising.