KANSAS CITY, Mo. -- TextFace.com is on a mission to stop people from texting and driving. A crew, armed with cameras, travel the roads in Texas, Arkansas and Oklahoma searching for drivers in the act of texting.
They say they're easy to find. Once TextFace spots a driver with their eyes on their phone and not the road, they start recording. They follow the driver to their destination and casually confront them -- sometimes even showing them video of them texting and driving.
TextFace's Angela Hines said people know it's dangerous but do it anyway and because of that, a change in culture is needed.
"We want to do for distracted driving what MADD did for drinking and driving," she said.
TextFace.com posts videos of the distracted drivers they find but say all the people caught on camera were on public streets and in the public eye and therefore permission isn't necessary. But as a courtesy, they have drivers sign a consent form.
As for the safety measures of TextFace.com, they say their drivers are focused on the road and other crew members are responsible for finding and recording drivers in the act of texting.