Why Women Endure Daunting Quest for that Little Black Dress

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KANSAS CITY, Mo. -- Searching for that little black dress? You're not alone. Many women are -- or have already spent hours shopping for one.

A new survey found women spend days perusing shops, malls and online boutiques searching for the fashion staple. Researchers say it can take a woman up to five days to find the perfect LBD -- five days, shopping for six hours per day -- a total of 30 hours. It's like a part-time job!

LBD lovers say it's a decision that takes time and can't be rushed -- but it will cost you.
On average the little black dress will cost $200 and women will only wear it twice.
The reason is because some women don’t want to be seen in the same outfit too many times -- or they lose that "loving feeling" about it.

What's interesting, researchers found that the little black dress is a style must-have.
Eight out of 10 women who were questioned said they own one, adding their wardrobe would be incomplete without it. And apparently half of those who don't have an LBD are looking for one.

  • Of 2,000 women surveyed, more than two-thirds bought their first little black dress between the ages of 18 and 24.
  • Research shows that they hang onto it for around 11 years, wearing it for special occasions and probably will only wear it no more than twice.
  • And according to the poll, 91 percent of all little black dresses are never washed or dry-cleaned.

For many women, price isn't an issue because knowing they have it in their closet in case of a special occasion justifies the cost -- even if it's only worn twice.

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