Man Auctions Off Last Name Online

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JACKSONVILLE, Fla. — If you didn’t win the Powerball jackpot, you could always sell your last name to make a little change.  That’s what Jason Sadler of Jacksonville, Florida is doing.

Sadler, though, says he isn’t doing it for the money.  On his website,, Sadler says he’s already had three last names in his lifetime and they don’t mean much to him.  Plus, he likes clever marketing.

“I love brands – especially those that are willing to push the envelope – and I take pride in giving them different creative opportunities to get seen,” Salder said on the site.

So, how does this all work?  Well, bidding started on November 1 and ends on December 12 at midnight.  The highest bidder gets to pick Jason’s new last name on everything: his driver’s license, Facebook profile, press bylines and Twitter account.  Jason’s site stipulates the new name can’t have any spaces or be offensive or harmful.

As of the morning of November 29, the high bidder had put up $34,500.  Jason’s new name if that bid stands? Jason JLabAudio — named after a company that makes headphones and audio equipment.

Sadler’s site also mentioned that 10 percent of the winning bid will go to charity.

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