Convincing ‘young invincibles’ they need health insurance

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KANSAS CITY, Mo. -- They're called young invincibles -- young, healthy adults who don't think they need health insurance.

Jamie Trou is one of them.

"I have not had any health issues within the past few years -- no injury. I got checked out before," says Jamie, a student at MCC-Penn Valley and a part-time worker.

The government and insurers now have the job of convincing Jamie and others that they do need coverage. Almost all Americans will have to buy insurance or pay a penalty starting next year. Enrollment through the new online marketplace begins in October. Getting young, healthy people into the insurance pools will be critical to the pools' success. The healthy are needed to offset the costs of the unhealthy. Otherwise, premiums could skyrocket.

Fox 4 Medical Reporter Meryl Lin McKean talked more with young invincibles and with an ad executive about how the government and insurers can reach them.

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