Target apologizes for ‘Manatee Gray’ plus-size dress

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.
Manatee Gray plus-size dress label on Target


MINNEAPOLIS — Target has apologized for labeling a plus-sized dress a term many might find offensive.

An online blogger made the discovery after noticing the same style dress in the exact same color had a different label depending on the size, Forbes reported.

The name of the color for the plus-size dress: “Manatee Gray.”

“We apologize for any discomfort this might have caused and are working to update the name of the dress to reflect Dark Heather Gray,” Target told Forbes.

The name change is a result of a team of two different buyers for the store — one group was responsible for “missy” collections, while another bought for the plus-size line. Target said the two groups didn’t collaborate when they put the information on

Target has since fixed the error where it was originally reported.

“This was an unfortunate oversight and we’ll take it into consideration moving forward,” Target said.

The retailer added there are other products with “manatee gray” across a wide range of their products.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s