Ronald McDonald joins Twitter, gets makeover

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NEW YORK (AP) — Ronald McDonald has a new outfit, and he’s ready for selfie.

McDonald’s said Wednesday its famous spokesclown will take an active role on social media for the first time, using the hashtag #ronaldmcdonald. The move marks a turnaround from recent years, when the red-haired mascot faded to the background as McDonald’s came under criticism for using him to market to children.

But the world’s biggest hamburger chain seems ready to give its clown a higher-profile role as it works to boost weak sales.

Without providing details, the company says Ronald McDonald will “take an active role” on its social media channels. It says the clown will also begin appearing in TV ads later this year wearing new clothes, including yellow cargo pants and a red-and-white striped ruby shirt.

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2 comments

  • Chas Holman

    How about instead of spending that record 4 billion dollar profit this quarter that they are sitting on, on bling, how about they start paying their Employee’s more than last millenniums wages?

    McDonalds is on Welfare. Most of It’s employees are dependent on the Government and need food-stamps just to survive and while McDonalds is out partying like it is 1999, the taxpayer is picking up their tab. I’m NOT loving it.

    • Nik

      Or those employees that work at McDonald’s could work on making their own life better. If they don’t like what they are getting paid they can find a new job. Without any college I am currently making over $11/hour. I worked hard to get where I am. Just as McDonalds CEOs worked hard to earn the money that they make.