KANSAS CITY, Mo - A deadly shooting rampage inspired one woman to send out a frustrated tweet. Within hours, it sparked a national social media campaign. Twenty-two-year-old Elliot Rodger posted several videos on YouTube before police say he killed six people. He said women ignored him and they should die for it.
That has started a conversation on Twitter that has millions typing.
"You girls have never been attracted to me. I don't know why. But I will punish you for it," Elliot Rodger said.
And hours after this video was posted, Rodger did just that. Police say after murdering six people, he killed himself. As the world mourned, some couldn't forget his chilling final words.
"Girls gave their affection and sex and love to other men. But never to me," Rodger said.
Those words struck a chord with women on the other side of the computer screen. Six people were dead because a man didn't get the sexual attention he felt he deserved from women.
That's when hashtag: #YesAllWomen was born.
One woman tweeted "#notallmen practice violence against women but #yesallwomen live with the threat of male violence every single day. All over the world."
Another, "Because I now wear shorts under dresses in crowded bars after being groped and even penetrated by unseen hands #yesallwomen."
It's a harsh reality Dr. Sara Brammer sees daily.
"It's talked about quite a bit in my world. It's not talked about quite enough in the broader media," Brammer said.