Ben and Jerry’s newest ice cream flavors
Although the weather has been below freezing for the past few days and the last thing on your mind is a cold snack, ice cream company Ben and Jerry’s decided to release its newest flavors Tuesday.
The company typically waits till February to makes its release, but wanted to get a jump start on its competition this year. This helps consumers become familiar with the product before the prime of ice cream season.
The newest flavors released were Boom Chocolatta! Cookie Core, Peanut Buttah Cookie Core, and Spectacular Speculoos Cookie Core. They all three featured a crunchy cookie dough center senior brand manager John Henry Siedlecki told Business Week.
The flavors were a part of the company’s cookie core lineup and available to consumers who love ice cream even if it’s cold outside.