KANSAS CITY, Mo. -- Advertisers dream of having that 'one' Super Bowl commercial that still has people talking the next day. Nationwide Insurance may have gotten more criticism than it bargained for, for its heavy spot that addressed the dangers a home can pose for children.
Two parents who know the heartbreak first-hand say the message is an urgent one.
"It was very hard for me to watch as a father who's been in that situation, and whose son will not be able to do those things," said Brett Horn, who lost his son back in 2007.
"At first I was a little angry, but then it hit me that it's nothing to get angry about, they're trying to spread the word," said Nic Rebant, who lost his daughter in 2014.
Horn and Rebant each lost a child to accidents that they say could have been avoided.
"Before I left for work, she came up to me, came down the hallway and made sure I got a hug and a kiss before I left for work," said Rebant.
Rebant's daughter Allie would have turned three this February. She died last October when a TV and a dresser fell on her.
"It was an older tube style TV that actually fell on her head," Rebant said.
A dresser also fell on Horn's son Charlie when he was two. He started Charlie's House -- with a mission to keep children safe in and around the home.
John McCarthy, the executive director of Charlie's House, says these parents know the pain, and the harsh reality that preventable accidents kill more children than anything else.
"We hope that parents become proactive, we hope it caught their attention enough to take action," said McCarthy.
Both parents say the Nationwide commercial that aired during the Super Bowl really struck a chord with them.
"Every day, I live with the fact that the accident that happened to my child could have been prevented," Horn said.
Rebant said the commercial brought back feelings of guilt.
"I haven't gotten over being angry with myself yet for not taking those precautions," he said.
Each parent said they thought their houses were child proof.
"I feel that if this accident can happen to my family, it can happen to anyone's family," Horn said
The families wanted to share their story to prevent what happened to them from happening to others.
For more information:
Website for Charlie’s House: www.charlieshouse.org.
The link for the video about Charlie’s story can be found at this link (scroll down the page): http://charlieshouse.org/about-us/
Here’s a link to a virtual house, (scroll over various parts of each room in the house for safety tips: http://charlieshouse.org/safety/virtual-house/
Here’s a link to its YouTube Channel: https://www.youtube.com/user/charliesafetysite
On Facebook, go to www.facebook.com/charlieshouse
On Twitter, find them @CharliesHouseKC