Nestlé USA reports no artificial flavors or colors in future products
GLENDALE, Calif. — Nestlé USA reported Tuesday that it will remove artificial flavors and FDA-certified colors from all of its chocolate candy.
The revamped products will feature a “no artificial flavors or colors” claim on their labels.
Nestlé USA said they expect products to appear on store shelves by the middle of the year and expect the change to be complete by the end of 2015. The change affects more than 250 products, according to the company’s press release.
“We know that candy consumers are interested in broader food trends around fewer artificial ingredients,” said Doreen Ida, president, Nestlé USA Confections & Snacks in the press release. “As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors without affecting taste or increasing the price.”
Nestlé USA will be the first major U.S. candy manufacturer to commit to removing these substances from its products. Ida said the company is excited to make the commitment.
Nestlé said in its press release that the new products will feature more natural sources for color such as annatto and natural vanilla flavor will replace artificial vanilla flavor.
“We conducted consumer testing to ensure the new recipe delivers on our high standards for taste and appearance,” said Leslie Mohr, nutrition, health and wellness manager, Nestlé Confections & Snacks in the press release.
According to the company’s press release, Nestlé USA is still working to remove caramel color from its products. Caramel color is only present in nine of its chocolate products. Nestlé USA also claimed that any new chocolate and non-chocolate candy produced by the company will be made without artificial flavors or colors.