KANSAS CITY, Mo. – The Kansas City Chiefs have announced that for the first time in the 24-year history of the event, the tradition of “Red Friday” will become “Red Thursday” on September 17, in time with the team’s 2015 home opener against the Denver Broncos.
In an effort to expand the excitement of “Red Thursday” throughout the Chiefs Kingdom in 2015, the club announced Monday that it will be taking the celebration on the road to Omaha, Nebraska. This marks the first time the team will specifically target fans from another market within the Kingdom during the annual season kickoff.
“We are thrilled to be taking the excitement and tradition of our Red Thursday celebration to Omaha this year,” Chiefs President Mark Donovan said. “We have outstanding partners in Coca-Cola and Hy-Vee, as well as the cooperation of the Mayor and City of Omaha who are helping activate and expand this program.”
The Chiefs said they were thankful to Coca-Cola, Hy-Vee, the City of Omaha and the Chiefs Red Coaters, a number of events are planned for the week of Red Thursday. On Monday, September 14, Donovan will join Omaha Mayor Jean Stothert for a “Red Thursday” press conference which will kick off the week-long celebration leading up to the first home game of the season. In addition, a special celebration honoring former University of Nebraska and Kansas City Chiefs offensive lineman Will Shields’ induction into the Pro Football Hall of Fame, will take place on Wednesday afternoon, serving as the marquee event before flag sales kick off on “Red Thursday” morning.
“This is Chiefs Kingdom” flags will be sold on Thursday morning at more than 30 locations in Omaha. A minimum donation of $5 is encouraged for fans wishing to obtain the official 2015 edition “This is Chiefs Kingdom” flag. Net proceeds from the sale of those flags will benefit the Omaha Parks Foundation.
“We are grateful to the Kansas City Chiefs and Coca-Cola for supporting the Omaha Parks Foundation,” Stothert said. “The money raised from flag sales will help renovate the baseball field at Miller Park to honor Officer Kerrie Orozco and her passion for youth athletics.”
Additional information, including a map of sale locations, will be available in the coming weeks on http://www.chiefs.com/redthursday.