FAIRFAX, Va. — When you’re choosing a new name for a major institution, make sure you check the acronym, because it might come back to bite you in the… well, it might not go well.
George Mason University had to do some quick damage control after the school received a grant to rename the School of Law.
The university received a $30 million grant to choose a new name for the law school, they decided to honor the late Supreme Court justice Antonin Scalia.
A noble gesture… except that the Antonion Scalia School of Law, the original name GMU announced on March 31, creates an unflattering acronym.
USA Today reported that it didn’t take long for students to point out that the new A.S.S.O.L, or A.S.S. Law, might not be the image the university wants to project.
The university quickly sent out a letter announcing a new name, in part saying, “The name initially announced — the Antonin Scalia School of Law — has caused some acronym controversy on social media. The Antonin Scalia Law School is a logical substitute.”
The letter said the new name will officially take effect July 1.