Jack Daniels company offers first new brand of bourbon in 20 years

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SHIVELY, Ky. -- Former Tonight Show host Johnny Carson once said, "happiness is a rare steak, a bottle of whiskey, and a dog to eat the rare steak." No doubt the late comedian would be interested in the latest offering from one of America's most prominent whiskey makers.

Brown-Forman, the company behind Jack Daniels, is taking a deeper plunge into the world of Kentucky bourbon with a new brand of bourbon, it's first in 20 years.

The company said Cooper's Craft whiskey is aged four to six years before bottling, with an 82.2 proof, which is lower than Woodford Reserve and Old Forester, two of Brown-Forman's other brands.

The company said new brand's name is meant as a tribute to the craft of barrel-making and the importance of wood in making bourbon. Bourbon matures in charred, oak barrels, resulting in its amber color and distinctive taste.

Cooper's Craft will be hitting shelves in eight southeastern states this summer, with plans to expand distribution as supplies increase.


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