More women choosing injections for likeable lips

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INDEPENDENCE, Mo. -- Fuller lips are hip. The American Society of Plastic Surgeons says lip augmentation is one of the fast-growing procedures.

Whose lips have Americans star-struck? Jennifer Lawrence, according to a survey by the plastic surgery group. We're also keen on the kissers of Scarlett Johansson, Jennifer Garner and Angelina Jolie.

But a plastic surgeon in Independence says imitation of the stars isn't the main reason for the skyrocketing popularity of lip augmentation.

"The selfie is as responsible as anything. I think people photograph themselves more," Dr. Jerome Lamb said.

Dr. Lamb says the goal for younger women is usually more lipstick surface. Middle-aged and older women want more definition and they want those little lines around the lips to disappear.

"The main thing that was bothering me was the fine lines I had around the top of my lip," said Kelly McDonough, who works in Dr. Lamb's office.

She recently had fillers, Restylane and Juvederm, injected. One goal was to sharpen the top line.

"Then we rotated your lower lip out to give you more lipstick surface and we rotated the upper lip out to do the same," explained Dr. Lamb to McDonough.

The procedure can cost between $500 and $1,500 and you generally need a touch-up after a year. A pricier and longer-lasting procedure uses your own fat that's taken from another part of the body, usually the tummy. The plastic surgeon says it's usually done when someone is getting fat injections in other parts of the face, too.

McDonough said she had swelling for about three days.

"My husband didn't say anything so we don't know if he noticed or not," she said, laughing.

She added that it's been a nice, subtle change. No Lisa Rinna look for her. She thinks she will do it again in a year.

The American Society of Plastic Surgeons says fat-grafting procedures for lips have increased 50 percent since 2000. They increased in both women and men although they're not nearly as popular in men.