PSA video released by parents of Sandy Hook shooting victims is leaving viewers stunned

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A new video circulating online with a twist ending and a powerful message is leaving viewers awestruck. It’s charming. It’s sweet. And beneath the surface lurks a sinister figure.

A new PSA video by Sandy Hook Promise is captivating the internet with a cute little tale about a high school boy sending and receiving anonymous messages by scrawling on a library desk, in hopes of making a new friend to spend the summer with. The tale takes a dark turn when it’s revealed that a violent threat has been among them all along.

The video is part of the “Know The Signs” campaign against gun violence launched by the parents of the children killed at Sandy Hook Elementary. The video has been viewed on Facebook and other outlets more than 3 million times.

The website says the Know The Signs Programs use “research-based programs and practices to help protect children” by identifying potential threats, red flags or warning signs.

“People who are at-risk of hurting themselves or others often show signs and signals before an act of violence takes place. When you don’t know what to look for, it can be easy to miss signs, or dismiss them as unimportant, sometimes with tragic consequences.

It’s important to know that one warning sign on its own does not mean a person is planning an act of violence. But when many connected or cumulative signs are observed over a period of time, it could mean that the person is heading down a pathway towards violence or self-harm. By knowing the signs, you have the power to intervene and get help for that person. Your actions can save lives.”

The site also provides a downloadable Know The Signs guide.

Twenty-eight people, including 20 children between the ages of 6 and 7, were killed in a mass shooting at Sandy Hook Elementary on Dec. 14, 2012.

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