Stretch marks and birthmarks proudly remain on swimsuit models

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

The internet is raving about the British fashion line 'Asos' for using untouched photos of swimsuit models that proudly show their stretch marks.

The online clothing company recently featured several images of women in swimwear and lingerie that show their natural skin, complete with birthmarks, stretch marks and acne.

The company has been criticized in the past for body-shaming, like labeling a 'Size 6' as 'Large'.

This latest move continues a trend toward body-positivity in the fashion industry.

Target™ also made the decision not to Photoshop™ the models in its most recent swimwear campaign released this spring.


Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.