An outdoor furniture company that uses repurposed ocean plastic is expanding to the Kansas City market.
After the success of Yardbird’s first retail showroom in Minneapolis, the company’s founders started looking at other markets in which to expand. They discovered that a disproportionate number of their nationwide customers live in the Kansas City metro, particularly Overland Park, co-founder Jay Dillon told the Kansas City Business Journal.
“That’s why we homed in on Kansas City,” he said.
Two of his friends who live in the Kansas City area also provided validation. And it doesn’t hurt that Kansas City is among the nation’s top cities for most outdoor public space and that many homes feature large backyards. The demographics also are similar to Minnesota, where the company is based, Dillon said.