Editor’s note: A previous version of this story misidentified the previous owner of the frequency that Carter Broadcast Group purchased from. The error has been corrected, we apologize for the mistake.

KANSAS CITY, Mo. — Carter Broadcast Group has new reason to celebrate.

In honor of its 73rd anniversary in Kansas City, Carter Broadcast Group added power behind its R&B station.

Last November, the Kansas City Business Journal reported that Carter purchased a translator station from Alpine Broadcasting Corporation to extend its reach in the KC area. Monday, Carter launched RNB 106.9 FM.

It will help get artists like Mary J. Blige, Jazmine Sullivan, Silk Sonic, Jodeci, Jill Scott, Michael Jackson and SWV to more fans.

Carter Broadcast Company is the oldest Black-owned, family operated radio broadcast company in the U.S.

Andrew Skip Carter founded the company and KPRS during segregation in 1950. He played original music by Black artists that wasn’t played on the radio anywhere else.

“Because we’ve been in the market for a long time we know the market and we know the music. With us launching this new radio station, this allows us to give back to our community, give them another source for great R&B music and we know that we can provide it better than any other radio station in this market,” Myron Fears with Carter Broadcast Group said.

Listeners can get the new RNB 106.9 FM on the RNB 106.9 mobile app, iHeartRadio app, Amazon Echo, Google Home and online at mb.1069.com.