Report signals sunsetting of Sprint brand, beginning of new T-Mobile

Countdown to the Big Game! #RUNITBACK
February 07 2021 05:30 pm
This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

OVERLAND PARK, Kan. — The Sprint brand could be retired in August, according to one report, as T-Mobile US Inc. consolidates gains from its April merger with the Overland Park carrier.

Aug. 2 will be designated as “Day 1” for the New T-Mobile, bringing the company a single brand, reports. The report is based on a slide supposedly from an internal presentation that was posted to Reddit.

The slide shows a range of changes set for Day 1, including a single brand, new regions, a new pay structure, uniforms and retail policies.

T-Mobile and Sprint officials had used the terms Day 0 and Day 1 in discussions long before the merger was completed.

Read more about the history of the Sprint brand the mechanics of the merger in the Kansas City Business Journal.



More News