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KANSAS CITY, Mo. — The natural look is in.  Amid all of the warnings about the dangers of tanning beds, fair skin is back in vogue.

However, much more needs to be done to insure that our children know the dangers of artificial tanning.  A local business hopes to help spread the message with the launch of what it hopes will be a new movement.  Dr. Brian Matthys from Sunflower Dermatology and Medical Spa appeared on Tuesday’s FOX 4 Morning Show to talk more about his Wear The Skin Your In campaign.

Dr. Matthy’s campaign is designed to promote healthy, natural skin in contrast to the damaging tan culture.  The initiative is to create educational materials that can be utilized in a high school setting, particularly for adolescent girls.  Also high school ambassadors will take a pledge not to tan, similar to celebrities who have chosen not to tan like Nicole Kidman.

Dr. Matthy also talked about how we should change our skin care routine as we age.  He said we shouldn’t be using the same creams and moisturizers we used when we were in our 20s and gave several examples

Sunflower Dermatology and Medical Spa will launch its new campaign at its annual Ladies Night event which begins at  5:00 p.m. on Friday, Oct. 11 in Riverside near the Briarcliff Village.  There will be lots of  great skin care tips, food and fashion.

For more information, call (816) 472-0400.