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KANSAS CITY, Mo. — Self-proclaimed ‘sockpreneurs’ from Kansas City launched a line of socks that they say look good and don’t break the bank.

Sock 101 debuted during the Kauffman Foundation’s Entrepreneurship Week. Since then, the company sent former president George H.W. Bush a pair of Texas A&M-colored socks, and he responded with a letter detailing his love for the maroon and white pair.

The socks all cost $7 and can be purchased on the Sock 101 website. Each color-combination of socks comes with its own name, including the ‘KC sock’ — a Royal blue-and-white horizontal stripe design.