INDEPENDENCE, Mo. — Bass Pro Shops donated hundreds of rods and reels to a local non-profit organization that works with children, in a formal ceremony on Thursday at the Independence store, 18001 Bass Pro Drive.
Camp Valor is one of the recipients of Bass Pro Shops’ ‘Gone Fishing’ program. Bass Pro is donating 32,000 rods and reels across the United States and Canada in an effort to inspire kids to put down their digital devices and pick up a fishing pole!
“Our goal is to get adults and children alike to unplug and get out in the outdoors, to get out there and enjoy….,” said Desiree Shearer, operations manager at Bass Pro Shops in Independence.
Approximately 450 gently-used rods and reels were collected earlier this year when customers could trade them in for a discount on new gear.
As part of the “Gone Fishing’ event, Bass Pro has scheduled free, weekend activities at all locations June 11-12 and June 18-19. Families are invited to try their hand at fishing with free catch-and-release ponds and kids can receive a free ‘First Fish’ certificate.
The company says that last year, 100,000 people caught a fish at Bass Pro Shops, many for the first time.