KANSAS CITY — As the Chiefs prepare for the playoffs, there’s an artist whose success has been closely tied to the team. A locally produced rap song about the Chiefs is becoming more popular as the team continues winning.

In Kansas City, Kan., he grew up as Mitchell Irving, selling CDs of his music on the street corners. Now living in Los Angeles, he’s called Irv da Phenom. And this is his second song about the Chiefs on You Tube and iTunes.

Video of Irving’s first song, “Red-And-Yellow,” became popular on the streets in 2011, when the team wasn’t nearly as good as it is today.

This year, after the team’s undefeated start, Irv’s “Kansas City Do It Big” is gaining fans across the nation, showcasing Kansas City and Chiefs fans in a positive light.

The Wyandotte High School graduate says he has a lot of pride in where he comes from, and he says the Chiefs are a unifying force for everyone in the metro area.

“It’s not just about the Chiefs, it’s about hometown pride,” Irv said. “I love Kansas City, so I always want to represent, let the world know that we are awesome.”

Irv says there’s a lot of talented rappers in Kansas City whose work often goes unnoticed. He hopes the Chiefs success on the field will help new listeners recognize the talent in this town.

Irv’s father attends Chiefs home games and brings copies of his son’s songs to give away to fans.

If the team makes it to the Super Bowl, Irv say he’ll parachute out of a helicopter in his next music video.

Watch our earlier report: