Fairway woman launches fitness apparel line to employ women in Pakistan

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FAIRWAY, Kan. -- A local woman is going back to her roots -- combining her love of fashion and her heritage to help others.

Sacha Nana launched Neva Activewear in an effort to empower women in Pakistan.

"It's very cute and it's stylish, but there's also a give-back factor," Nana said.

The more products she sells, the more women she can employ. Currently, Nana employs 10 women in Pakistan to handstitch inspiring messages like "Be the Change" on the sleeve of her products.

She pays the women 10 times more than their normal wage, which can be as low as a $1.50 an hour.

"It means money for food, for healthcare, for education," she said. "Some of these women are widows."

She launched a KickStarter campaign with a goal of $50,000 to pay for a first-run of production and distribution.

But time is running out. The campaign ends in 10 days. Already she's raised over $43,000.  Nana says it's crucial she reaches her goal for the 10 women she employs in Pakistan.

"It's really just life-changing," she said. "We hope it's transformational for both them and their children."

Nana is a Fairway native. Her father is from Pakistan, which is how she became inspired to help the women there.

For more information on Nana's campaign, click here.

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