(CNN) — As the GOP continues its renewed engagement of the Latino community, the House Republican Conference will use a new Twitter handle Tuesday: @GOPespanol.
The Spanish-language Twitter feed, launched Monday, will be active Tuesday night as part of the Republican Party’s response to the president’s State of the Union address.
As of Tuesday morning, the account had about 120 followers and a total of five tweets.
Sen. Marco Rubio of Florida will deliver the official GOP response–both in English and Spanish–Tuesday night. It will mark the first time the party has broadcast its response in a second language.
After the GOP captured only a small minority of Latinos in the November elections, the party has boosted its efforts to reach out to the community, particularly by changing the party’s tone on immigration and pushing reform proposals.
Chief among the proponents of immigration reform is Rubio, himself, named recently as the “Republican Savior” by Time Magazine.
Democrats are quick to paint the new outreach efforts as nothing but a political ploy to appear more inclusive and win elections.
“You can’t put lipstick on a pig,” Rep. Debbie Wasserman Schultz said on a conference call Monday, prebutting Tuesday night’s Republican response to the State of the Union address.
The Democratic National Committee chairwoman said Republicans will fail in their efforts because they’re not changing their policies, only their messaging.
“They’ve seen the aftermath of the election, with the top to bottom review, and they don’t think there’s anything wrong with their polices, they just think they have to package them better,” she said.