LOS ANGELES — In response to Abercrombie & Fitch’s CEO statement that “we want to market to cool, good-looking people” which has caused viral backlash across the Internet, a California man has decided to hand out the store’s clothes to homeless in Los Angeles.
Greg Karber has created another viral movement — asking people to visit their local thrift store, buy all the Abercrombie merchandise and then hand it out to people on the streets, according to the Huffington Post.
Karber has documented his journey and invites others to start doing the same.
So far, the video on YouTube (see below) has been viewed more than 1 million times since 3 p.m. Wednesday.
In addition, Karber is asking those who are taking part to use #FitchTheHomeless on Twitter.