Chiefs Announce New Fan Appreciation Initiative

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KANSAS CITY, Mo. — Chiefs fans and leaders are gearing up for the new season and the club’s 50-year anniversary in Kansas City.

On Tuesday, Kansas City Chiefs Chairman and CEO Clark Hunt, General Manager Scott Pioli, President Mark Donovan and Head Coach Romeo Crennel took part in a news conference at Union Station.

“Over the last five decades, we have been honored to call Kansas City home of the Chiefs, and in celebration of our 50th year in Kansas City, we want to say thank you to the best fans in the NFL,” Hunt said. “Through the 2012 season, the Chiefs will host fan events, recognize special Kansas Citians and thank season ticket holders to show our deep gratitude for this community and how proud we are to be Kansas City’s Chiefs.”

Below are the initiatives and plans Hunt announced for the club’s celebration of 50 years in Kansas City.


  • All season ticket account holders will receive one personalized Chiefs Nike jersey.
  • Account holders can visit to order their complimentary jersey.
  • Fans will have the option of customizing their jersey with a name and number of their choice.
  • Each jersey will come with a Season Ticket Holder (STH) patch with the option to have it placed on the jersey’s right side, opposite of the Lamar Hunt AFL patch.
  • For additional information including FAQs, visit or, email your questions to or call 816-920-4600.


  • In celebration of Chiefs fans across the region, the Chiefs will be hitting the road for a Chiefs Fan Tour.
  • Beginning in June, the Chiefs will travel to a number of cities in the surrounding area to say “thank you” to fans, sign autographs and take pictures. The Chiefs Super Bowl IV Vince Lombardi Trophy will also be a part of the Chiefs Fan Tour.
  • Former Chiefs greats including Bobby Bell will join the Chiefs Cheerleaders, KC Wolf and other special guests.
  • Stops will include St. Joseph, Wichita, Springfield, Topeka and Kansas City. Details will be announced in a separate press release.


  • The Chiefs are proud to continue a long tradition of service and outreach in the community. With many events on the horizon for 2012, this season will be highlighted by the club’s continued commitment to help rebuild Joplin, Mo.
  • On June 15, members of the Chiefs organization will return to Joplin for a day of service. The team will also provide resources, time and finances to build a 3,500 square foot Chiefs-themed playground at Emerson Elementary School in Joplin.  Details of the Chiefs Day of Service in Joplin will be announced in a separate press advisory.
  • Additionally, the club is committed to participating in more than 50 community events in the Kansas City metro area with player appearances and staff participation.
  • The Chiefs will provide 50 under-served elementary schools a Chiefs Play 60 Kit for children. The kit is used to make a fitness circuit with multiple stations, encouraging kids to get their 60 minutes of activity per day. Schools can apply at the beginning of the 2012 school year on


  • The Chiefs 50-year celebration is about Greater Kansas City and the people that make up this outstanding community. With that in mind, the Chiefs will pay tribute to 50 Kansas Citians who have shaped the Kansas City area.
  • All 50 individuals will be recognized on with personalized stories about their achievements and contributions. This fall, they will also be guests at a game at Arrowhead Stadium and receive a special Chiefs gift.
  • Ten of these 50 Kansas Citians will be celebrated individually at each Chiefs home game during the 2012 season as well as featured in a video documentary that will appear on



  • In honor of the club’s 50th year in Kansas City and in conjunction with leading members of the Kansas City community, including the Nelson-Atkins Museum of Art, the Chiefs will assemble a collection of artwork in select spaces at Arrowhead Stadium produced by artists from the surrounding region.
  • Work on the collection will begin in the coming months. The collection will be one of the finest of its kind in the Midwest and an important educational resource for the local arts community and the youth of Kansas City.


  • In 2012, the Chiefs will introduce a new ticketing technology to provide more benefits to Season Ticket Holders and improve their gameday experience.
  • Season Ticket Holders will receive a membership card for each seat on their account.
  • The cards will serve as their game tickets for all Chiefs home games and will allow a seamless entry into the stadium.
  • An eco-friendly technology, the card will also provide Season Ticket Holders a 15% discount on merchandise as well as a discount on select concession stand items.
  • Ticket forwarding and printing will now be complimentary, making the transfer of tickets easier and more cost effective.
  • More details on the program will be shared in July.



  • Additionally, the Chiefs are giving their fans the opportunity to share their fondest memories on Fans will be asked to submit photos/thoughts on the website that recap their favorite Chiefs memories. Fans will be able to submit their material on beginning today.
  • Near the end of the season, the Chiefs will select one special fan that shared their story/memory and host them at the Chiefs final home game vs. Indianapolis on Dec. 23.


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