KANSAS CITY, Mo. — Kansas City Current announced a naming rights deal Thursday for its new riverfront stadium.
The club announced it will be called CPKC Stadium as part of a 10-year agreement.
CPKC recently broke ground on its own Kansas City headquarters following the merger between Canadian Pacific and Kansas City Southern.
Team leadership said, in 90% of cases, naming rights go to a local company. That’s what happened in this situation. However, the Current got a lot amount of interest from companies nationwide because of what this stadium represents.
Current owners would not disclose how much CPKC paid for the partnership.
“This was not about the fiscal or monetary aspects of the partnership at all. It was truly values and vision,” team co-owner Chris Long said.
“And that’s what we’ve focused on because ultimately if you’re going to win, it’s not about the money. It’s about finding someone that believes in us.”
“But, I mean, it’s a significant commitment on their part. It’s a significant investment in us,” co-owner Angie Long added.
“And I think really when we say it’s not about the money, there are other partners who would pay a significant amount, but it’s what we get out of the partnership, building it together, and what it means for the next 10 years.”
Team ownership arrived at Thursday’s announcement on a mini-train, representing their connection with CPKC. The company already sponsors Canada’s only women’s professional golf stop.
“Investing in women, especially women athletes, those are future leaders — not just in sport but in the world and business and communities,” said Keith Creel, president and CEO of CPKC.
The announcement included that an outdoor gathering space at the entrance to the stadium will be called CPKC Plaza, which will also be the permanent location of the team store.
Work on that public space will come in the near future as construction crews continue work inside the stadium. Looking ahead to the next big noticeable change, workers will install over 11,000 stadium seats in the coming weeks.
Team leaders anticipate events at the new riverfront stadium will include KC Current matches, other sporting events and concerts.
There’s a lot of excitement surrounding the new stadium set to open in 2024, which is the first in the world specifically built for women’s soccer.
Earlier this week the Current announced the first stadium restaurant will be Joe’s Kansas City Bar-B-Que, and there have been a number of major milestones hit as construction concludes.